Under the same conditions of consumer demand, market environment, and equipment technology, the company's brand strategy will become the most critical factor in seizing the market.
Market Segmentation, Positioning Wins
1. High-end products: Enhance store image, target "noble" consumer groups in the local area.
2. Mid-to-high-end products: Target white-collar workers.
3. Mid-range products: Face the daily consumption of all ordinary people, achieving daily sales and daily profits.
4. Promotional products: Target Spring Festival, March 8th, May 1st, October 1st, New Year's Day, and store anniversaries, using discounts to drive popularity and increase sales.
5. Group sales products: Directly target corporate welfare during festivals, as well as meeting gifts and opening gifts for enterprises.
Clear product positioning, with mid-to-high-end and mid-range products as the main focus, group purchases as a supplement, and promotional products to drive popularity, achieving three-dimensional sales and all-round profit creation.
Strict Production, Quality Wins
In product development, Miandeli always adheres to the product concept of integrating quality, function, and style, and strictly controls production. Making Miandeli a truly trustworthy brand for consumers.
Comprehensive Support, Service Wins
Miandeli provides sincere and dedicated service, establishing a comprehensive market support system for operators in terms of store design, shelving display, store manager training, promotional plans, product design, and logistics support, ensuring the success of every operator! To allow supplier partners to obtain maximum benefits, our company does not charge any fees in the cooperation process with suppliers.