Why the "explosive" growth of down jackets in the past three years? Clues revealed at the spring and summer home textile exhibition!

Industry insiders predict that the down product market in the home textile industry will experience rapid development in the coming years.

　　Currently, consumers in Japan, Europe, and the United States have a relatively high acceptance of down products. Although the usage rate of down products in China still has a certain gap compared to Japan, Europe, and the United States, domestic down products have reached a high standard in terms of production methods, product quality, and functionality, and are constantly breaking through.

　　It is expected that between 2020 and 2025, the usage rate of down products in China will increase. This is partly due to consumption upgrades, and partly due to the vigorous promotion by manufacturing enterprises, which will also promote the development of down products.

　　A

　　Good down,

　　available at the Spring/Summer Home Textile Fair!

　　Down is the best insulation material and has excellent moisture absorption and breathability. Warmth, lightness, and moisture-wicking breathability are the super advantages of down comforters. For core quilts, down comforters are much lighter for the same warmth, reportedly only one-third the weight of cotton quilts, so there is no feeling of pressure when you sleep under them.

　　At the 2020 Spring/Summer Home Textile Fair, many high-quality down suppliers and down product manufacturers participated, such as Liujiao Group, Liu'an Marine Down Products Co., Ltd., Zhejiang Samsung Down Co., Ltd., Shanghai Donglong Down Products Co., Ltd., and many other high-quality enterprises. They will bring high-quality down products, allowing us to see truly good down!

　　B

　　Do you have a down comforter?

　　Down products have shown explosive growth in the past three years, especially down comforters.

　　Liujiao Group has seized this development opportunity in the down product industry in recent years and wants to use this opportunity to seek brand cooperation by participating in the "China International Home Textile and Accessories (Spring/Summer) Expo" (hereinafter referred to as the "Spring/Summer Home Textile Fair") and break through and grow together with the home textile industry.

　　In today's home textile market, many well-known home textile brands offer high-quality down comforters for consumers to choose from. Some of the down raw materials they use come from Liujiao Group, which has been committed to providing high-quality down products.

　　Chen Yu, brand director of Liujiao Group, said in an interview, "Three years ago, the popularity of down comforters in China was relatively low, but it has experienced explosive growth in the past three years."

　　In recent years, down products have slightly shrunk in the international market, but in the domestic market, they have shown explosive growth in the past three years, especially down comforters. Chen Yu said that the fundamental reason is consumption upgrades. In the domestic home textile market, chemical fiber products have always occupied most of the market share of core quilts. In recent years, the price of chemical fiber products has also been rising, and the price gap between them and down comforters is getting smaller and smaller. At the same time, coupled with consumers' pursuit of quality of life, down comforters have gradually entered more "ordinary households."

　　In addition, consumer guidance provided by manufacturers and brand companies has also greatly improved consumers' awareness of down products. Due to these factors, the domestic down product market has shown explosive growth in recent years.

　　C

　　Good down, do you know it?

　　By optimizing the brand system, we convey to consumers what constitutes good down.

　　What should good down be like? Good down should be fluffy, and there are also considerations regarding its origin. As a leading enterprise in China's down industry, Liujiao Group has factories and procurement offices all over the world's down-producing regions, such as purchasing Southeast Asian duck down in Vietnam and processing it locally.

　　Furthermore, as an upstream raw material enterprise, Liujiao Group's brand system is clearly defined. It is divided into three major brand systems: Pinli, Hangyu, and Zhenyuan. Among them, "Pinli" mainly focuses on high-quality down, with high product parameters and quality superior, with high standards of fluffiness and cleanliness, it is a truly high-quality down. The "Hangyu" brand mainly focuses on waterproof, antibacterial, deodorizing, and moisture-wicking functional down raw materials. The "Zhenyuan" brand selects high-quality down from global down producing areas, such as Czech white duck down and Siberian extreme cold down.

　　It is worth mentioning that in the home textile field, antibacterial and deodorizing functional down has always been of great interest to brand companies, making it a darling of the home textile industry.

　　Such brand building is also of great significance to downstream home textile companies. First, the launch of branded down helps to standardize the quality of down products. Currently, the down comforter market is uneven, and the launch of down brands helps to regulate product quality from the source, which is beneficial to the entire industry's move toward quality and standardization.

　　Second, it also creates a form of consumer guidance. Domestic consumers still have a weak understanding of down comforters, and down products can provide consumers with better experience and understanding through brand building, while also conveying what constitutes good down.