Why has the duvet "explosive" growth in the past three years? The clues are evident in the Spring and Summer Home Textile Exhibition!
According to industry forecasts, in recent years, the down products market in the home textile industry will see rapid development.
At present, consumers in Japan, Europe and the United States and other regions have relatively high acceptance of down products. Although the utilization rate of domestic down products is still lower than that of Japan, Europe and the United States, the domestic down products are in terms of production methods, product quality and functionality. , Have reached a very high standard and continue to break through.
It is estimated that between 2020 and 2025, the utilization rate of domestic down products will increase, on the one hand due to consumption upgrades, on the other hand, the vigorous promotion of production enterprises will also boost the development of down products.
A
good down,
at the Spring and Summer Home Textiles Exhibition!
down is the best insulation material, and it has a good moisture absorption and breathability effect. Warmth, lightness, moisture absorption and breathability are the super advantages of duvets. For the core quilt, the same warmth retention effect, the duvet is much lighter, it is said that it is only one-third of the weight of the quilt, so it will not feel oppressive when covered.
At the 2020 Spring/Summer Home Textile Exhibition, in terms of down products, there will be many high-quality down suppliers and down product manufacturers participating in the exhibition, such as Liuqiao Group, Lu'an Ocean Down Products Co., Ltd., Zhejiang Samsung Down Co., Ltd., Shanghai East Many high-quality companies such as Long Down Products Co., Ltd. will bring high-quality down products one after another, let us see the real good down!
B
duvet, do you have one?
In the past three years, down products have shown explosive growth, especially duvets
Liuqiao Group is seeing the development opportunity of down products in recent years, and wants to take this opportunity to seek brand cooperation by participating in the "China International Home Textiles and Accessories (Spring and Summer) Expo" (hereinafter referred to as "Spring and Summer Home Textile Exhibition") , Break through and grow together with the home textile industry.
In the current home textile market, there are many well-known home textile brands, all with excellent quality duvets for consumers to choose. And some of the down raw materials they use come from Liuqiao Group, which has been committed to providing high-quality down products.
Liuqiao Group brand director Chen Yu said in an interview, “Three years ago, the penetration rate of down duvets in China was still relatively low, but in the past three years it has experienced explosive growth.”
In recent years, down products have slightly shrunk in the international market, but in the domestic market, there has been an explosive growth trend in the past three years, especially in down quilts. Investigate the reason, Chen Yu said, the fundamental reason is consumption upgrade. In the domestic home textile market, chemical fiber products have always occupied most of the market share of core quilts. In recent years, the prices of chemical fiber products have also been rising, and the price gap between their prices and duvets has become smaller and smaller. At the same time, in addition to consumption The pursuit of the quality of life by the readers has made the duvets slowly enter more "common people's homes."
In addition, the consumer guidance made by manufacturers and brand companies has also greatly enhanced consumers' awareness of down products. Based on the above reasons, the domestic down products market has only shown an explosive growth trend in recent years.
C
Good down, do you know it?
Through optimizing the brand system, to convey to consumers what kind of down is a good down
Good down, what should it look like? Good down comes one by one, and it is also particular about the place of origin. As a leading company in the domestic down industry, Liuqiao Group has factories and purchasing offices all over the origin of down in the world in terms of supply chain. For example, it purchases duck down from Southeast Asia in Vietnam and processes it locally.
Not only that, as an upstream raw material company, Liuqiao Group has a clear brand system. Specifically, it is divided into three major brand systems: Pinli, Hangyu, and Zhenyuan. Among them, "Pinli" mainly targets high-quality down, with high product parameters and excellent quality. The bulkiness and cleanliness are high standards, and it is a veritable high-quality down. "Hangyu" brand is mainly aimed at waterproof, antibacterial, deodorizing, moisture wicking and other functional down materials. The "Zhen Yuan" brand selects high-quality down from the origin of global down, such as Czech white duck down and Siberian extreme cold down.
It is worth mentioning that in the field of home textiles, antibacterial, deodorant an